Callaway Golf is a recognized global leader and source for golf equipment and innovative golf technology. Callaway uses aerospace science, feedback from PGA Tour pros and an unmatched understanding of the game to create the world's most advanced equipment for golfers of all abilities.
CHALLENGE
Introduce the revolutionary, new golf ball technology of the CTU 30 to the golfing mass market.
SOLUTION
Make the performance gains from the technology relevant, fun and real—instead of overly “techie” or just professionally endorsed.
SERVICES DELIVERED
Concept development
Copywriting
30 thousandths of an inch. The difference between the one drinking and the one buying.
COPY
COPY
The CTU 30. New from Callaway Golf. All the cutting edge technology of the Rule 35, re-engineered with the thinnest cast-thermoset urethane cover ever - just 30 thousandths of an inch. For the ultimate in distance, feel and playability, thin is where it's at.
30 thousandths of an inch. The difference between uh-oh and oh-yeah.
COPY
COPY
The CTU 30. New from Callaway Golf. All the cutting edge technology of the Rule 35, re-engineered with the thinnest cast-thermoset urethane cover ever - just 30 thousandths of an inch. For the ultimate in distance, feel and playability, thin is where it's at.
30 thousandths of an inch. The difference between tipping your hat and throwing it.
COPY
COPY
The CTU 30. New from Callaway Golf. All the cutting edge technology of the Rule 35, re-engineered with the thinnest cast-thermoset urethane cover ever - just 30 thousandths of an inch. For the ultimate in distance, feel and playability, thin is where it's at.
